Our Carbon Balancing is positive and practical and delivers real world benefits. However to gain the kind of CO2 reductions that we need globally we must place value change at the core of our mission. This is essential for an ethical business operating in the carbon management sector. We accept we have ten years to make fast changes and stabilise CO2 emissions. 'Business as usual' is no longer an option. Our 'double speak' culture shows rapidly rising awareness of global warming on the one hand and a proliferation of high carbon lifestyles on the other. The culture change needed now is as much a challenge for businesses supplying products as it is for individual consumers who choose to buy them. With ten years to transform, a 'responsible' business can no longer develop and market high carbon products and lifestyles. 

In response, CLEVEL aims to help identify and actively encourage 'low carbon' products and lifestyles and to look carefully at some of the others.  Our zero carbon build projects focus on this and it is an area we intend to develop over coming months.